Statistically proven to hold a user’s attention longer than Facebook (15.8 minutes “pinning” versus 12.1 minutes browsing the newsfeed), Pinterest provides brands the forum to expand and gain interest from new followers. Being able to keep the attention of your followers and generating a buzz for your brand can be maintained by utilizing some fun, re-pin worthy contest ideas.
First, here are some user-friendly tips on creating contests on Pinterest:
- Establish the legitimacy to your contest by providing a homepage with rules and a link to an official website
- Create a repinnable image that showcases your brand (Yes, repinnable is a word.) It should list the contest name, display the brand, mention a prize, and refer to the rules.
- Support the contest through Facebook, Twitter and any other available channels to reach your followers
If your brand is already using Pinterest, the chances are that pinning and repinning aren’t enough. Keep your brand fresh and in the minds of fellow Pinners by trying out these five contest ideas:
“Pin it to Win It”
This sweepstake-like contest asks for followers to repin an image with information pertaining to the company, rules and prize details in the description. This creates a viral effect on Pinterest where followers who don’t follow your brand specifically see this pin generated on their followers’ board and they repin your content in hopes of winning the prize. A random winner is then drawn from the pool of followers and the prize consists of the image being pinned or something of similar value. The benefit of this contest is that pinners are forced to follow, pin, and see the brand. Once entering the contest, your boards gain followers and your brand gains recognition.
Best Pinboard
Followers create a pinboard under the contest guidelines, and brands select the best one. Guidelines can include pinning only products from your brand, the most creative pins, the most colorful pins, etc. The winning pinboard is determined on the number of likes/repins. Currently pinboards are used to showcase interests like crafts, wedding plans, and DIY home ideas. Imagine the attention your brand could get from a pinboard of just your product.
Repinning Contest
By utilizing the site’s ‘re-pin’ feature, this contest would be based around repinning as a means to enter. Not only does this jumpstart the viral nature of your site’s content on Pinterest, but it also creates huge brand recognition. This contest would be most effective to spread the pin’s exposure since the winner is the follower who repins the most. Pinterest also features a gift category on their site. When you pin an image with a dollar amount in the description, it is automatically placed under “Gift ideas”. This contest would be effective in promoting gift ideas for pinners everywhere.
Comment Contest
One of the simplest types of contests, a comment contest can always be effective and fun. Simply pin a product and have followers post comments to enter. All entry rules and terms should be placed within the pin’s description box and select a time to choose a winner. This easy contest allows for anyone to enter and generates interest when a lot of people decide to enter.
Photo Submission Contest
A photo submission contest is a fun, innovative contest that allows followers to connect with a brand in a personal way. The contest rules include what item to try (clothing, food, hair style, etc), and it would have followers create innovative ideas for users to try and be showcased in a running a photo contest. Followers can wear the product, use the product or innovate a brilliant way to showcase the product to win. Followers are then invited to post their example of results to vote on by fellow pinners.
As of now, Pinterest has no formal rules for running contests or sweepstakes, but make sure you comply with your state’s rules and regulations regarding sweepstakes. If you have any questions about how to use Pinterest to gain exposure to your company’s website, don’t hesitate to contact us
Không có nhận xét nào:
Đăng nhận xét